This Amitayus (Tsepame) is a genuine Tibetan powder incense made by located in Nepal factory "Himalayan Medicine Industries". This is the manufacturer mostly making high quality Tibetan Herbal Medicine products. These incenses have the same quality as their herbal mixes.
This incense is especially dedicated as an offering to Amitabha (Amiteva, Opame), the Buddha of infinite light, and comes in powder form, which generally called "sang" (Tib. བསང་, Wylie: bsang).
Probably the practice of sang (smoke) offering arised in Tibetan Buddhism from Bon as the way to pacify the local spirits, but got its place, and became common among all the traditions and branches of Tibetan Buddhism.
Disclaimer: Pay attention, please: as an extremely rare case, some ingredients of any incense may cause an allergy problem. So be careful if you have a tendency and remember: you use this product on your own risk.